In a move that is poised to take strides towards bridging the gap between diverse stakeholders within the pork industry, Jesse Heimer—a recognized figure within the show pig community—has been recently appointed to the National Pork Board (NPB). This pivotal appointment marks a significant step toward a greater alignment and understanding between the show pig and commercial segments of the industry. Both segments, with their unique perspectives and priorities, contribute invaluable elements to the pork industry. While differences exist, the potential for driving our industry forward through enhanced collaboration and dialogue is not only promising but essential. Heimer's new role represents a unique opportunity to find alignment between these distinct aspects of the pork industry, ultimately benefiting all pork producers. 

GETTING STARTED

Heimer’s journey to being appointed to the NPB began with an eye-opening experience in the Pork Leadership Institute (PLI), a joint initiative through the National Pork Board and the National Pork Producers Council. 

“Being part of PLI helped me further understand the unique value each of our industry organizations provide and the broader opportunities in the pork industry,” Heimer reflects. “It also highlighted a significant gap in understanding between show pig enthusiasts like myself and the commercial sector.”

Through PLI, Heimer began a journey to bridge the divide by first seeking to understand before expecting to be understood. This new perspective sparked his passion to encourage teamwork throughout the industry—little did he know, it would eventually lead to him joining the NPB. 

THE PROCESS

The path to NPB’s Board of Directors was both rigorous and rewarding. Rigorous in the process includes an application, interview with the nominating committee, and recorded interview that is shared with pork producers from across the nation. Each step was pivotal in preparing each candidate for the National Pork Industry Forum, where he and nine other individuals were ranked by the nominating committee and presented to voting delegates. While at forum, Heimer engaged in the caucus process where he visited state caucus rooms to introduce himself, answer questions, and share why he was uniquely positioned to cultivate mutual respect and appreciation between the commercial and show pig sectors of the industry.

The process was rewarding because of the people he was able learn from and build relationships with. The pork industry is filled with incredible people. 

At forum, a vote determined the final slate of candidates which was presented to the Secretary of Agriculture, Tom Vilsack, for appointment. In May, Heimer’s appointment became official, marked by a brief swearing-in ceremony at World Pork Expo in Des Moines, IA.  

Looking ahead, Heimer will work alongside fellow board members to guide the strategic direction of the National Pork Board in the areas of research, promotion, and education. 

BRIDGING THE GAP

Heimer’s recent election to the NPB presents a significant opportunity for the show pig segment of the swine industry. One of the most important aspects Heimer highlights is the unique opportunity for the show pig industry to engage directly with consumers. Unlike commercial producers, show pig participants can interact with the public at fairs, exhibitions, and other events across the country. 

"We can connect to the consumer in a very unique way all across the country," Heimer says. These interactions not only teach consumers about the industry but also help them appreciate the hard work and dedication of those involved in the show pig segment of the industry. 

By showcasing the care and commitment that go into raising show pigs, producers can build relationships and promote the industry’s values. Heimer believes these efforts are essential for shaping how the public sees agriculture. 

Heimer says, "I encourage folks in the show pig industry to be proud of who we are, be proud that we are in the show pig business and be proud of the difference that we can make.” 

Heimer recognizes the ongoing challenge of overcoming misunderstandings within the swine industry but remains confident in his passion for it. 

“I firmly believe the junior livestock program is the number one gateway to a career in ag.” Heimer adds, “This experience, showing a pig, exhibiting a pig, no matter how long it lasts or how many times you do it, it's still very impactful.” 

Participating in these programs from a young age teaches individuals invaluable skills, instilling a sense of responsibility, along with honesty and integrity, providing a solid foundation for future agricultural leaders. 

Heimer states, “If you took a raise of hands at national events away from the show ring, I think we'd all be very shocked at how many people got their start in the junior livestock program.” As show pig breeders, feeders and exhibitors, Heimer says we must be willing to go above and beyond the expectation so that our industry remains sustainable and relevant when it comes to working at bridging the gap between the show pig and commercial sectors. 

He also states, “Relative to biosecurity and traceability, we have to be willing to comply and be a leader in those spaces so that we can continue to exhibit and do the things that we do.” 

WHAT’S NEXT 

Heimer is optimistic about the future of the show pig industry. "The conversation is very positive right now," he says. "Anything surrounding the show pig industry, exhibiting pigs, breeding pigs, all of the things that are being discussed right now, I think it's really in a positive light." 

He says that the industry has made significant strides compared to three or four years ago and stresses the need to maintain this momentum. "While there is greater appreciation and understanding for the show pig sector, there’s still work to be done,” said Heimer. “We must continue to challenge the historical stereotypes and leverage the current momentum being intentional in everything we do and engaging with integrity and pride for the role we can play in moving the entire pork industry forward.” 

A key goal for Heimer is gathering broader industry support. With the rise of social media, everyone now has a platform to share their stories and connect with the public. "I don't think we share them often enough," Heimer says. "We need to do a better job of connecting to the consumer and making sure the public understands what we're doing and why we're doing it." 

Major stock shows, like the National Western in Denver and the Houston Livestock Show and Rodeo, draw hundreds of thousands of people, many of whom have little exposure to agriculture. "It's easy to begrudge them when they're in our way, but the reality is their spending power and the voice they have as consumers is important to the future of our industry." 

Heimer believes that increased outreach and education efforts at these events are crucial. "Those are the people that need to see what we're doing, and they need to understand why we're doing what we're doing.” 

By engaging more with the public and sharing positive stories, the show pig industry can develop a loyal consumer following and enhance its position in the agricultural industry as a whole. "The more we do in that space, the more leverage we'll have going forward as a part of the junior livestock program,” Heimer says. 

Being on the National Pork Board as a show pig producer is extremely important for our segment of the industry. Heimer says, "The board has lacked a specific voice in this area for many years.” He adds, "While we've had occasional leaders step in, it has often felt absent. This role presents a significant opportunity to influence discussions and make a difference.” 

His ultimate goal in all of this is to gain more industry support. “As a show pig breeder, I want our efforts to matter and to have a voice in major industry decisions.” 

Heimer is very eager to get to work and make an impact. “I'm really excited about doing work in places where I haven't been and getting involved in things that aren't part of my daily grind,” said Heimer, “I look forward to doing work that matters ensuring opportunities for the next generation within our industry.”