New data validates the influence and scale of the show pig sector—making it one of the top forces in the U.S. pork industry.

New Data That Changes Everything

According to a recent 2024 survey, the cumulative sow herd represented by U.S. show pig producers is estimated at 123,250 sows*. If grouped together as a single system, this would place the show pig sector at #11 on Successful Farming’s Pork Powerhouses list...

We’re no longer just a niche – we’re a national force.

“For years, I’ve been passionate about finding ways to bridge the gap between the show and commercial swine worlds in a way that feels tangible for exhibitors,” said Jackie Lackey, COO of The Wendt Group. “Young people in the junior livestock industry often repeat the phrase ‘feeding the world’—a line they’ve heard a million times. And while it holds truth, it can feel too big to fully grasp. This data puts that message into perspective. It provides a measurable view of where the show pig segment fits within the U.S. pork industry—and helps breeders and exhibitors truly understand the magnitude and responsibility that comes with their role.”

That number isn’t just a headline—it’s a reminder that whether you raise 10 gilts or 200, you’re part of something much bigger than just your own program.

Why This Matters

For decades, we’ve played a unique role in the broader livestock landscape—bridging youth development, elite genetics, and entrepreneurial spirit. But this new data delivers a powerful reminder:

We’re not just raising livestock for the ring—we’re raising protein that fuels the future.

"As show pig producers and enthusiasts, you play an important role in pork production." said Chelsey Van Genderen, Director, Industry Programs and Outreach for the National Pork Board. "The show pig industry is unique to the United States. You have the opportunity to give those removed from day-to-day agriculture a glimpse into raising pigs, through shows, sales and your presence online. We all care about the health and wellbeing of our pigs, and no matter which segment of swine production you represent, your animals yield a nutritious protein source. Collectively, you make up a large portion of the U.S. pork industry. We hope you will seize the opportunity to help move the pork industry forward through your involvement, leadership and collaboration with stakeholders at your local, state and national pork organizations."

As feed prices rise, rural communities evolve, and consumer demand shifts, the show pig community has quietly scaled its impact across the U.S. Not only are families producing and marketing pigs to compete at shows—they’re also teaching financial literacy, practicing stewardship, and advancing genetics that ripple into the commercial supply chain.

A Call to Perspective—and Responsibility

Understanding the size and scale of the show pig industry isn’t just a data point. It’s a call to action:

• We are pork producers. Whether it ends in a handshake at the backdrop or on a plate at the table, we’re feeding people.

• We represent the industry. Every barn tour, every social post, every auction builds public perception.

• We must stay connected. As we gain recognition within the larger pork world, collaboration—not isolation—will be our strongest asset.

What Happens Next

Understanding the importance of our sector in the pork industry will continue to shape how we communicate, market, and advocate for the value of show pig production. It opens new doors to industry partnerships, education programs, and recognition from allied sectors.

But most importantly, it reminds us that what we do matters—more than we might have realized.

So next time you step into the barn, load the trailer, or work with a first-time family, remember this:

The impact you make reaches far beyond the show ring.

Share this with your families. Your friends. Your teachers. Let them know—this is who we are. 

*Estimated based on data extrapolated from National Pork Board’s producer survey executed in August and September 2024 and insights provided by Showpig.com.