Winning Starts Before the Whistle: Why the Top Breeders Book Their Sales Early

In sports, champions aren't made on game day—they're built in the offseason, in the weight room, in the film sessions, and in the early mornings long before the lights ever flip on. The same is true in the show pig business. The breeders who consistently move pigs, build loyal buyer bases, and stay at the top of their game? They don’t wait until the last minute—they book early, plan smart, and execute like pros.

Here’s why the best in the business always get their sale dates locked in early:

Get on the Calendar, Get Noticed

Think of the Showpig.com auction calendar like the season schedule—it’s where people go to see who’s playing and when. When you book your sale early, you’re giving your operation valuable real estate on the auction calendar, one of the top visited pages on Showpig.com. That added visibility means more eyes on your sale before your first photo or video even drops.

Buyers are planners. When they’re mapping out their buying strategy for the season, they’re looking at the auction calendar. If your name isn’t on it early? You might not even make their scouting report.

Time to Build a Winning Game Plan

In any sport, preparation beats talent when talent doesn’t prepare. The same rule applies here.

Booking early gives you and your team the time and space to develop a full-scale marketing strategy. We’re talking email blasts, social posts, teaser videos, winner features—the whole playbook. You can’t run a solid offense if you’re rushing to draw up plays in the fourth quarter.

Give your CSM the time to help you build a strategic, layered plan that puts your pigs in front of the right audience, at the right time, with the right message. You want to be known before the bidding starts—not during the two-minute warning.

Buyers Know Where to Find You

Booking early gives your buyers confidence. They know when you’re selling, where your offering will be listed, and what to expect from your program. That means repeat buyers can plan ahead—and new buyers have time to learn your name.

Think of it like building your fan base. No team fills a stadium without telling people where and when the game is. And let’s face it, in this industry, consistency and clarity build credibility.

Final Whistle

Booking your sale early isn’t just about being organized—it’s about giving your program the best chance to win. The top breeders in the game don’t leave things to chance. They get their names on the schedule, build a game plan, and show up ready to perform.

Want to play at that level? Get your auction booked today.

Contact your Showpig Sale’s Advisor or CSM, or visit the Book an Auction page.