If you're a livestock producer, your business thrives on relationships, reputation, and results. Social media platforms such as Facebook, Instagram, Snapchat, and TikTok have transformed how we connect with buyers, showcase our animals, and share success stories. While social media is powerful, it’s also unpredictable. Algorithms change, accounts get restricted, and trends come and go. Relying solely on social media means you risk losing access to your audience.

A well-designed website serves as your operation's professional home base, offering stability, control, and enhanced credibility. More than just a digital address, your website is a dynamic tool to grow your business.

By building a website, you ensure buyers always have a reliable way to find you, no matter what happens on social media. Collaborate with your Client Success Manager (CSM) to create a site that reflects your brand and serves as a permanent online hub.

1. A Centralized Hub for Information

Social media posts are fleeting, and finding information can be a hassle for potential buyers. A website allows you to organize everything in one place.

Key Features to Include:

• About Us: Share your story, your breeding program, and your commitment to quality.

• Upcoming Events: Highlight live or online auctions you’ll be hosting or consigning in, shows you’ll be attending, or upcoming showman training sessions.

• Contact Information: Make it easy for buyers to reach out via email, phone, or an inquiry form.

• Winners: Showcase success stories from past buyers.

• Resources: Provide feeding guides, grooming tips, or health advice to educate and engage your customers.

Example: An operation’s website could include a page dedicated to their key sows and boars, complete with detailed pedigree information, show results, and high-quality images to help buyers fully understand the animals they are marketing.

2. Professionalism and Brand Building

A polished website elevates your operation’s image, establishing you as a professional in the livestock industry. It’s your opportunity to stand out from competitors who rely solely on social media.

Example: Include your logo, high-quality photos, and a consistent color scheme across your website and social media for a cohesive brand identity. This attention to detail can attract buyers and help them recognize your brand.

Added Bonus: The Showpig team can help you with all of your marketing needs. Showpig also has a comprehensive list of third- party providers that can help you with photography, videography, or any other services you need assistance with.

3. SEO and Visibility

When potential customers search for "show pigs for sale near me," a well-optimized website ensures your operation appears in their search results. This visibility helps you reach buyers beyond your immediate social media following.

Example: Use keywords like “champion show pigs,” “show pigs for sale in [state],” or “breeding stock” to attract organic traffic from search engines like Google. 

Added Bonus: Contact the Showpig team for help in how to utilize paid Google advertising to grow your reach.

4. Integration with Social Media

Your website and social media should work together seamlessly. Use your website to drive traffic to your social platforms, and vice versa. You can even embed your Instagram feed or TikTok videos directly on your site to keep it dynamic and engaging.

5. Direct Communication and Text Marketing

With a website, you can collect phone numbers from visitors or direct them to text a code to sign up for communications from your brand. This builds a contact list you can use to send updates about upcoming auctions, feeding tips, and apparel stores. Text marketing is a reliable way to communicate directly with your audience, unaffected by social media algorithms.

Example: If you don’t already have one, your CSM can help you establish an AgTXT account to use text marketing for reaching bidders and buyers from your Showpig-hosted auctions.

Building a website doesn’t have to be overwhelming. Work with your CSM and the team at Showpig to create a site and keep it updated.

As a show pig producer, a website is more than just a digital asset—it’s your operation’s home base. By combining a website with your social media and strategic advertising on platforms like Showpig.com, you’ll position your business for long-term success. Reach out to your CSM today to start building your website and watch your operation grow!