For show pig producers, a well-executed marketing strategy can make all the difference when it comes to selling bred females. While quality genetics and breeding decisions are crucial, the way you promote and position your sale plays an equally important role in maximizing interest and revenue. Implementing the right marketing tactics can elevate your sale and create repeat buyers who look forward to your offerings year after year.

Utilize Showpigs Segmented Contact Lists

One of the most effective marketing strategies is segmenting your audience. Not every buyer is the same, and sending the right message to the right people increases engagement and sales success. Lucky for you, Showpig has done just that with segmented bred female buyers lists available for email and text marketing. 

Maximize the Power of Email Marketing

Email remains one of the strongest tools for engaging past and potential buyers. To optimize your email marketing strategy:

• Schedule a Series of Emails: Start with a “Save the Date” email, followed by detailed breeding information, testimonials from past buyers, and reminders leading up to the sale.

• Use High-Quality Photos & Videos: Include images of the bred females, their past litters, and successful show pigs from your genetics.

• Include Easy Contact & Purchase Links: Ensure buyers can quickly get more information on your offering and auction. 

Implement Targeted Text Messaging

Text messaging is a direct and effective way to keep potential buyers informed and engaged. Unlike emails that may go unread, texts have a high open rate and quick response time.

• Send Personal Reminders: A simple “Don’t forget, our bred female sale starts tomorrow!” text can drive last-minute interest.

• Include a visual: Sending an MMS message allows you to include a sampling of your offering or a graphic with sale information. 

Leverage Social Media & Digital Marketing

Social media is a powerful platform to create buzz around your sale. Engage your audience with:

• Behind-the-Scenes Content: Show your bred females in their natural environment and share insights on your breeding program.

• Live Q&A Sessions: Go live to answer buyer questions and showcase available females.

• Customer Testimonials & Success Stories: Show off past buyers' success to build credibility.

• Paid Advertising & Boosted Posts: Invest in targeted ads to reach new audiences, particularly on Facebook and Instagram.

Offer Special Incentives to Drive Sales

• Discounts for Repeat Buyers: Reward loyalty with exclusive pricing.

• Buyer Bonuses: Incentivize customers by offering additional semen availability to re-bred females. 

• Junior Exhibitor Programs: Sell multiple bred females at a discount to young people buying animals to raise show prospects for 4H, FFA, NJSA or Team Purebred events. 

A well-planned marketing strategy can take your bred female sale to the next level. By leveraging segmented text and email lists, creating engaging social content, and offering buyer incentives, you can maximize your sales and build lasting customer relationships. Start implementing these strategies today, and watch your sales—and reputation—grow!