With what started in 1973 as a purebred Hampshire FFA project, has evolved into the Real McCoy Genetics we know today – a show pig and boar stud operation in Bloominburg, OH that concentrates on Crossbreds, Hamps, Yorks, and Spots. Real McCoy Genetics manages approximately 120 sows and 40-50 boars year-round. Mike McCoy, and his dad Jim, share responsibilities. Mike’s focus is on managing the sow herd, show pig production and helping with boar selection, while Jim concentrates on the boar stud.

One word that best describes how you work: Can I have a few? Always on the go!

Current Mobile Device: iPhone 5

Current Computer: I don’t even know... I really just use my phone

Current Camera: iPhone

First, tell us what you feel separates your business from other operations in the show pig business? I think it would be a willingness and desire to work with everybody. The more people we can get involved, the better for our industry. Rather than trying to beat everyone we have a desire to win with them – we like to share success with our customers. Whether it is with show pigs or helping get sows bred, we want to help elevate their potential for success. We use the term “we” a lot around here!

What websites, apps or tools can’t you live without? Why? I can’t live without my iPhone and the iHeart radio app. My iPhone keeps me connected and my radio app gets me through the day. I also really rely on Facebook to keep me updated and my website as a quick reference for information.

How do you keep your to-list? For lists of things like repairs on the farm, we keep that on a dry erase board in the barn. Specific reminders and appointments I keep in my phone.

Besides your phone and computer, what gadget can't you live without and why? I have to have my headphones to listen to the radio during the day and my truck. I spend as much time in my truck as I do on the farm anymore; without it, it would be hard to do what I do.

What do you listen to while you work? In the morning I listen to the Dan Patrick show on Fox Sports Radio, early afternoon I listen to the Colin Cowherd show – I never miss it. The rest of the time, I listen to rock or old school hip-hop.

What everyday thing are you better at than everyone else? What's your secret? I don’t know that I would say “better at” but what I am different about is I am very particular and pay close attention to detail – it is very important to me. Another thing that can be looked at positively or negatively is that I tell the truth. I don’t use a lot of sales pitches. I am very honest about the product we offer and how it will work for our customer. Both dad and I are that way. I put a lot of pressure on myself and require a lot from myself.

What are you currently reading? An actual book? I am not really into anything right now. I really don’t read much anymore – I take in a lot of my news from the radio.

How do you recharge? I try to eat better and get more regular sleep – drink lots of water! And spend time with my kids as much as possible. I also enjoy the study of bulldogs and the art of finding the perfect meme.

What is your favorite and least-favorite chore? Sorting sows and sorting keeper gilts is definitely my favorite thing to do but I also really enjoy giving tours. My least favorite chore is clipping baby pigs and painting – those are the two WORST things in this world to do.

How long does it take you to picture, sort and write a description for ONLY one pig in an online sale? Providing the baby pigs are well trained and cooperative during photo time, close to 5-10 minutes per pig. If they are not trained well – that can take a while!

Describe your ideal customer. A family willing to put in the effort it takes to be competitive, willing to communicate and willing to listen. I like customers who pay attention to detail and are very meticulous. Experience is not a major factor. I want to work with a family that enjoys what they are doing but also takes it seriously enough to realize how much effort everyone has put in along the way. They should want to do what they can to give themselves the best chance for success.

Fill in the blank: I'd love to see ___ Seth Keplinger ___ answer these same questions.

What's the best advice you've ever received? I feel like I have learned more from watching and observing how people do things. I have learned how to build hogs, work with people, treat people, etc. from guys like Jerry McLemore, Kirk Swanson, Mike Clay, George Watson and of course my dad. You can learn so much in this industry from watching how successful breeders manage their business.