In the world of livestock sales, online auctions have become a game-changer, offering a convenient and effective way to connect with buyers from across the country and maximize the value of your show pigs. However, organizing and hosting an auction alone can be overwhelming, especially if you're aiming to reach a wide audience and ensure a seamless event. That’s where teaming up with a fellow breeder can make all the difference! Here’s why partnering with a friend or another breeder to host a joint online auction could be the best move for a successful and stress-free sale.
1. Double the Marketing Power
Selling show pigs isn’t just about listing them online—it’s about getting them in front of the right buyers. By teaming up with another breeder, you can combine your networks and expand your reach. Both of you can promote the auction on social media, through email blasts, and text marketing, helping attract more bidders and increasing the chances of strong sales. More exposure means more competition, which often leads to higher bids!
2. A Bigger, More Attractive Sale
Buyers are drawn to auctions that offer a strong lineup of quality animals. A joint auction allows you to feature a larger selection of pigs, increasing buyer interest and keeping them engaged throughout the night. Having more pigs in the sale can also make the auction feel more competitive, which can drive up bidding. Plus, if you and your co-host have different breeding programs, offering variety in genetics can attract a wider range of buyers.
3. More Motivation and Accountability
When you’re working alone, it’s easy to put things off or get overwhelmed by the details. Having a co-host gives you someone to bounce ideas off of and keeps you accountable, ensuring that deadlines are met and everything is ready to go before sale day. Whether it’s reminding each other to finalize photos, push out marketing posts, or follow up with buyers, working as a team helps keep things on track and running smoothly.
4. Financial Benefits and Cost-Sharing
Running an online auction comes with expenses, including auction fees, professional photos or videos, and advertising costs. Partnering with another breeder allows you to split these costs, making it a more affordable and cost-effective venture.
5. Support When Challenges Arise
Even with careful planning, issues can come up—technical glitches, last-minute buyer questions, or unexpected hurdles. Having a partner means you don’t have to navigate challenges alone. Whether it’s deciding what pigs to offer or helping with transportation logistics, having an extra set of hands makes problem-solving easier. And when the auction is a success, you’ll have someone to celebrate with!
Hosting an online auction to sell show pigs is an exciting opportunity, and doing it with a partner, or two, can make the process even better. By combining efforts, expanding your reach, and sharing the workload, you can create a successful auction that benefits both sellers and buyers. Whether you’re looking to grow your breeding program, increase sales, or simply make the process more enjoyable, teaming up for a joint auction could be your smartest move.
So, find a fellow breeder, start planning, and get ready to host an online auction on Showpig together!
Ready to book your next auction, you can do it with the click of a button HERE.
Contact one of our Client Success Managers or Sales Advisors with any questions or assistance you may need HERE.